How to Turn Your Clients into Your #1 Referral Source for Private Pay
Summary:Client referral strategies yield positive dividends for private pay agencies.
HCSSA Topic(s) Addressed:
Faculty: Marcum, Aaron
Program Description: What if you could proudly say to others,
“Our clients and their loved ones are our #1 referral source!” What does this statement communicate to those looking for home care?
In this program, Aaron Marcum, the founder of Home Care Pulse, the leader in Quality Satisfaction
research for the home care industry, will discuss top client referral strategies, used by Best of Home Care® award winning agencies.
Viewers also learn why generating more client referrals is perhaps the best way to grow their business...along with how they can better
tap into this powerful referral source.
Program Objectives: Upon completion of this program, the viewer will be able to:
About the Presenter: Aaron Marcum is the Founder and CEO of Home
Care Pulse, a leading organization who specializes in capturing and measuring client and employee satisfaction for hundreds
of private duty home care agencies throughout the United States and Canada. Aaron is also the founder and creator of the
annual Private Duty Benchmarking Study, now in its 4th annual edition. This powerful industry study has quickly become the
largest, most reputable and in-depth study available for the home care industry. Aaron is passionate about helping home care
agency owners and executives accomplish their goals, empower their employees, and confidently provide the best in-home care possible.
Due to his expertise in capturing and measuring performance and his hands on experience as a former successful private duty
home care owner, Aaron continues to be a popular national speaker and respected educator.