[2011] Owning and Operating a PAS from the Ground Up

Summary: What you need to know to open and operate a PAS agency.

HCSSA Topic(s) Addressed:

• §97.259[d][4]agency responsibilities
• §97.260[a][3]basic principles of management in a licensed health-related setting
• §97.260[a][10]marketing

Faculty: Salter, Jeffrey

Program Description: This program walks you through the steps necessary to open a PAS business from beginning to end. It covers market research, pricing, caregiver pay, marketing, sales, software, equipment and management. The presenter also provides many helpful answers to audience questions based on his 21 years experience in private duty home care.

Program Objectives: Upon completion of this program, the viewer will be able to:

• Discuss reasons to open a personal assistance service agency
• Determine the steps to take when opening a PAS
• Understand the pitfalls and how to avoid them
• Understand special considerations and additional items that must be addressed

About the Presenter: Jeff Salter began his career in senior care in 1991 working for a home health care agency in Odessa, TX. He started his own company 4 months later serving seniors that needed additional non-medical care to remain at home. Jeff expanded the business to include other locations in Texas - Midland, McAllen, Corpus Christi, San Antonio and Austin. After operating for 12 years he began offering franchises in 2003, and today Caring Senior Services is in 14 states with nearly 40 locations. Jeff’s company continues to add locations through addition of franchises and corporate locations, and his existing offices benefit from focused efforts in marketing and sales. Caring Senior Service was named one of the top 500 franchises in the United States, by the Entrepreneur Magazine's Franchise 500 as well as one of the fastest-growing private companies in the United States as named by Inc. Magazine.

Education-Training Credits:

• 1.50Hr(s) HCSSA Administrator/Alternate

[2011] Owning and Operating a PAS from the Ground Up