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Marketing in Healthcare: The Can You and Can’t You Dilemma [1.5HR]
[3104]
$45.00


[3104] Marketing in Healthcare: The Can You and Can’t You Dilemma
The most important presentation on marketing your agency.

TAHC&H Faculty/Presenter: Jan Spears

Presentation Info:

  • Presentation Date: November 14, 2017
  • TAHC&H Event: HCSSA Administrator Program | Houston

Subscription Type: Individual

Education-Training Credits:

  • TX HCSSA Administrator/Alternate Continuing Education
    • 1.50 Clock Hrs

HCSSA Topic(s) Addressed:

  • §97.259[d][4]agency responsibilities
  • §97.260[a][6]risk assessment and management
  • §97.260[a][10]marketing

Program Description: Health care facilities are faced with the need to grow their businesses through the sharing of information about programs and services in an effective manner. But the rules for implementing an effective marketing program in health care are limited by several state and federal laws including the Prohibition of Solicitation Law, the Anti-Kickback Law, Gifts to Beneficiaries, Stark, and other rules implementing by contract and program directives. Failure to comply with these rules can result in disallowance of a referral, monetary penalties, loss of licensure, and yes, even imprisonment in some instances. The presenter explores marketing prohibitions by addressing what an agency “can’t do” under specific regulations as well as activities that the agency “can do” to promote its business in compliance the law.

Program Learning Outcome:

  • Learners will actively engage in the learning activity and indicate an intent to change or enhance their practice by implementing marketing practices in compliance with state and federal regulations.

About the Presenter:
Jan Spears
is Co-owner and Chief Executive Officer of MJS & Associates, LLC. She has more than 30 years’ experience in the health care field. Ms. Spears has owned and operated a multimillion dollar home health care company as well as consulted for over 300 homecare providers in 25 states. As a full time consultant for the past 15 years, Ms. Spears has successfully merged clinical and financial strategies into successful operational plans for numerous providers nationwide. Jan serves as a Medicare coverage expert for health care facilities who are undergoing audits by federal contractors through all levels of appeals. She has authored several publications and heads a team of more than 25 consultants at MJS & Associates, LLC.

CE Approval Statements:
· This program meets continuing education requirements for Administrators and Alternates under Texas HCSSA licensing regulations.

Requirements for Successful Completion
To successfully complete this learning activity, the learner must view the linked rich-media presentation in its entirety and indicate your successful completion of this program by completing and submitting the online program evaluation and post-test.

[3104] Marketing in Healthcare: The Can You and Can’t You Dilemma

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This product was added to our catalog on Friday 10 November, 2017.
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