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Marketing in Healthcare: The Can You and Can’t You Dilemma [1.5HR]
Marketing in Healthcare: The Can You and Can’t You Dilemma [1.5HR]
$45.00
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Bridging Business & Clinical: Achieving Operational Excellence
[2606]
$45.00


[2606] Bridging Business and Clinical: Achieving Operational Excellence

Education-Training Credits:

  • 1.50 Hr(s) HCSSA Administrator/Alternate

Summary: Three TAHC&H presidents share their expertise.

HCSSA Topic(s) Addressed:

  • §97.259[d][4]agency responsibilities
  • §97.260[a][2]development and interpretation of agency policies
  • §97.260[a][3]basic principles of management in a licensed health-related setting
  • §97.260[a][7]financial management

Faculty: Lee, Lucy & Cargle, Ken & Madison, Dana

Program Description: It’s a simple fact – if business operations can’t “stay in the black”- you won’t be providing patient care very long. Aligning staff skills and patients’ needs with operational goals can be a challenge. Where do you begin with strategic planning, annual goal setting and efficiencies? How do you assess administrative overhead? Business managers must consider a multitude of factors to achieve operational goals and inspire process improvement. What about fixed costs vs. variable costs; productivity expectations of clinical staff; controlling overtime costs; benchmarks for cost centers? Don’t be overwhelmed! Learn from the best…in this program a panel of seasoned veterans of successful home care agencies share their expertise on how to run “the business.” Learn their secrets including enhancing communications with staff to promote the goal of shared responsibility for operational success. Presentation Date: 8.21.2014

Program Objectives: Upon completion of this program, the viewer will be able to:

  • Discuss the relationship between clinical practice and financial realities.
  • Describe the importance of goal setting to achieve business objectives. 
  • Identify at least two strategies to motivate agency staff to achieve clinical operational  objectives. 

About the Presenters:
Lucy Lee, RN, MS, CHCE,
Founder and President of a rural Texas home health agency, Lucy has been involved in the home health industry for over 28 years. She has first-hand knowledge of the practical aspects of home health agency management, having worked in all levels of home health care from contract field nurse through director of patient care to administrator, and is now responsible for strategic planning and alliances. Lucy has served on the board of TAHC&H representing certified agencies, and has served as secretary, and as president of the association. She has a Master’s degree in Healthcare Administration and is a Certified Home/Hospice Care Executive.

About the Presenters:
Ken Cargle
is the Administrator/Owner of Goodcare Health Services in Amarillo, Texas. Ken has been active in home care for 19 years and has owned both a Medicare Certified agency and a Private Duty agency. He received his Bachelor of Arts and Masters of Divinity from Texas Christian University and is an active leader of the Texas Association for Home Care & Hospice; where he has served as President, the Owner auspice, the Licensed Home Health auspice, and the Licensed and Certified auspice. He has served and chaired on various TAHC&H committees, subcommittees, councils and task forces, and actively participates on the TAHC&H Owner’s Forum Networking Group.

About the Presenters:
Dana Madison, RN, BSN, MBA
is the Administrator/Owner of Calvert Home Health Care, Ltd in Lubbock. Dana’s health care experience includes working as an RN for 30 years, a hospital administrator for 2 years, a Practice Manager in a physician’s office for 8 years and a home health administrator and owner for 19 years. Dana received her BSN from Texas Women’s University in Dallas, and an MBA in Health Care Administration from the University of Dallas. Dana served as the President of the Texas Association for Home Care & Hospice from 2010 – 2012.

[2606] Bridging Business and Clinical: Achieving Operational Excellence

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This product was added to our catalog on Tuesday 26 August, 2014.
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